17 December 2000, Singapore
“… yet another déjà vu along the Equator — and another return to the self-proclaimed Switzerland of Asia. Since my last trip over two years ago — the city has become more affordable owing to both the strength of the dollar and my own rising income.
And, new additions — malls, of course — and the first child of my friends Ron and Annemie — Otis!
Now, as he ran barefoot in the grass while gurgling his first phrases of Dutch and English — he will soon grow, and quickly.
As the Millenium marches on — we are all bound to evolve… MDN”
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March 21, 2013, Los Angeles, California
“We like entrepreneurs. They add a lot to the peer learning of the program.” One of the professors in the interview committee said over a speakerphone from Singapore.
“Based on your credentials and our discussion today, we intend to grant you admission,” another professor added. “Congratulations, you will receive a confirmation shortly. We hope to see you when the program starts in May in Singapore!”
As the call with the UCLA-NUS (University of California, Los Angeles and National University of Singapore) Executive MBA committee ended, it felt like déjà vu — though not in a circular and redundant sense, but rather as if being lifted up a spiral path, which would finally allow me to move upward and forward after a challenging three years as an entrepreneur.
Over two decades ago, I began my university education at UCLA and graduated in 1994, then went on to do a Fulbright Fellowship at the National University of Singapore from 1994-1995 before my graduate studies. I find it rather coincidental these two institutions have linked their renown MBA programs, and that I would be returning to both soon, for a second round of training.
In fact, the start of Spring had been particularly eventful, and earlier the same day I was offered a job with a global media company I had been interviewing with over the past month. I had more meetings with their executive team, who told me they were ready to welcome me on board starting May 1.
After an incredibly difficult year in 2012, in which I had to reassess my career and life ambitions (coincidentally upon turning 40) — I actively took steps towards re-learning and re-focusing.
Last year, my business partner and I closed the offices of our start-up Planet LA Records in June 2012 (a week after I turned 40; something about that milestone…). I then applied for new positions and with MBA programs in L.A., as well as the Midwest, East Coast and options abroad — which might have taken me back to Asia or Europe, where I had lived and spent much time in my previous profession.
Many who I encountered were often intrigued or perplexed by my background and transition from a decade-long career in international trade and at global law firms in Washington D.C. and Geneva, Switzerland — to working with musical artists and events in L.A. and cultural hubs like Austin, Texas.
“Why Music?” was a common question I was asked by interviewers.
Music icons and independents alike in the industry would find that a challenging question in the digital age. As I have learned firsthand, it is extremely tough to be profitable, or even sustainable in pursuit of a musical career. Many artists and their supporters do it out of passion and to establish a creative legacy, and not because of any predictable or financial returns.
So, how did I answer this question? And what does my future look like in 2013 and beyond? At least, according to my Facebook post today about the pending career and academic changes, 111 friends “like” the news and are curious to find out.
… The answer is, as expressed in the postcard I wrote above from Singapore in 2000: “We are all bound to evolve.”
As I or we age, grow from pitfalls and progress, learn and re-learn from classrooms and life lessons, and take second chances and seize new opportunities — we must constantly evolve in our perspectives and through our actions.
For instance, a week ago, my team from Planet LA and I returned from Austin, Texas after our fourth consecutive year of showcasing artists during the annual SXSW festival (a leading music and branded-entertainment event). On the first trip in 2010 after Planet LA started, we brought on tour three bands from L.A. and showcased them at local venues and a suburban Whole Foods Market cafe I reached out to weeks prior, and with no sponsors involved. On the second trip in 2011, we showcased a dozen artists in front of the same Whole Foods Market and had two in-kind partners offering free snack bars and drinks. While in town, we saw the posh Gibson tour bus pass by and had joked how cool it would be to go on tour with the bus someday. A year ago in 2012, we partnered with a collective group to showcase over three dozen artists (including now well-known bands The Lumineers and Imagine Dragons) at the Whole Foods global headquarters in downtown Austin with dozens of brand partners and sponsors. This year, our showcase with the Whole Planet Foundation on March 10, 2013 attracted a record-breaking, capacity crowd on the main rooftop plaza as we featured leading artists and sponsors in support of Whole Planet’s annual prosperity campaign. Also this year, our brand partners at Gibson Guitar reserved their national touring bus for the event which was parked next to the Whole Foods Market the entire day.
We are all bound to evolve.
Honestly, I don’t know whether that means I have figured out the answer to: “Why Music?”
Given the challenges and despite the progress, perhaps the time is near to suspend Planet LA after three years, and hope that its innovative business model will transform and live on in a renewed capacity. I do know that I have gained valuable skills and brand networks that I intend to leverage in a new position soon. Moreover, I recognize that I have additional and critical tools left to gather and sharpen in my toolbox, and must go back to school.
Interestingly enough, it may well be déjà vu academically and professionally — as I prepare to return to the classrooms of two familiar institutions with UCLA near home and NUS in Singapore, and reinforce my abilities to lead in a global setting and creative environment.
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