Second Chances and a “New Age” in Singapore and L.A.

1 June 2014, Singapore

MarkBlog-SporeFront-June2014“… ‘Welcome to the new age’!  the familiar chorus from Imagine Dragon’s global hit “Radioactive” reverberated through the atrium at the NUS Business School.

Earlier this year, the band joined me at CES to see Fleetwood Mac in Vegas — and a year ago, I entered this building to embark on an educational journey with familiar institutions NUS and UCLA, and destinations along the way — Shanghai in November, India in February — and this summer, the conclusion of the academic adventure in Los Angeles.

Today, as I prepare to depart Singapore, I am a bit wiser, more optimistic and ready for the dawning of a ‘new age’… MDN”

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August 23, 2014, Los Angeles, California

“Congratulations! Look forward to what more you will do for the program,” Dean Judy Olian said as I accepted my second degree from UCLA, an MBA from the Anderson School of Management, after having received a bachelor’s degree from UCLA in 1994.

Anderson-Graduation-Smaller Like twenty summers ago, my parents and brother returned to the campus to witness the ceremony, thankfully.  A year prior, my father was diagnosed with pancreatic cancer and had a major surgery known as a Whipple procedure in January and was still undergoing chemotherapy treatments.

Life sometimes gives you a second chance,” he said, both in self reflection and as a proud parent.  For him, each new day is hampered by uncertainty… though filled with a stronger awareness of the present.

UCLA-Family-Graduation2014The hope and irony of the moment struck me.  Two decades of promise had passed with much ebb and flow, peaks and valleys, marked by cross-cultural studies as a Fulbright fellow at the National University of Singapore (NUS), to a global trade career in Washington D.C. and Geneva, followed by a return to L.A. to pursue creative expression and entrepreneurship.

Then, coincidentally, back full circle at UCLA and NUS again, where I had to start over and retrace my steps in order to find a path forward.  Once again, I became a starving student strapped with huge loans… but more optimistic and humble than ever.

Notably, this year marked the tenth anniversary of the partnership between the two renowned business schools.  What started as a sensible concept of facilitating business education between East and West, led to an established reputation and global rankings of #3 by The Economist and #4 by the Financial Times in 2014.  Of course, we had to celebrate the program’s progress, and since I was known in the class as a professional “party planner” (as a result of all the Planet LA Records showcases), I became highly involved with the commemorative events.

Paul A. Hebert / www.PaulHebertPhoto.com

Paul A. Hebert / www.PaulHebertPhoto.comSomehow, it made sense to align an MBA anniversary celebration with talented musical performers and corporate sponsors including from my new employer, and in historic settings in Southern California.  It was gratifying to help create these memorable experiences, which sure required a lot of education and risky business ventures to master the art of party planning (lol).

At the graduation, my classmates chose me to present one of the teaching awards to Professor Prem Shamdasani, our most entertaining marketing professor who guided us on concepts about branding and customer loyalty, and with much humor and passion.

“Before I begin, I wanted to thank my classmates for the undemocratic election,” I said jokingly before presenting the award to Dr. Prem.  This was due to my selection as the class president, which happened while I was away on an urgent business trip during our final intensive session in August.

Joking aside, it is an honor to represent the class on the UCLA Anderson alumni board and continue to build the academic brand, while helping to sustain the camaraderie of our group… and yes, probably more reunion parties to plan!

On a personal level, the past two years have been an amazing opportunity to gain more practical career skills, and to offer greater emotional value in every moment… given this precious, second chance at learning and life.

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Hitting the Re-Start Button in L.A. and Singapore

Singapore-2013-Front 4 June 2013, Singapore

“… Déjà vu, nearly twenty years later as I have returned as a student at the National University of Singapore (NUS) Business School.

And, coincidentally it is also linked to UCLA Anderson School’s MBA program — so it’s time (again) to learn and re-learn in two familiar settings and institutions.

I didn’t think I’d have to hit the restart button at the age of 40 — but life is full of irony and wonder, surprises at every turn of fate and circular path… MDN”

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23 June 2013, Los Angeles, California

A year ago, I celebrated my 40th birthday on a glorious Saturday evening while enjoying performances by many artists my label has showcased since 2009, surrounded by family and friends from my creative and diplomatic worlds.  Though, the celebration was tinged by uncertainty after a challenging and ultimately, impoverished three years as an passionate entrepreneur.  My former business partner and I were about to close the offices of Planet LA Records on June 30, 2012.  Nevertheless, the foundation of what we had built among our artists and brand partners would continue and strengthen (and later manifest into wonderful collaborations this year during Grammy week and the annual SXSW festival).

My birthday wish a year ago was for a fresh start, a re-start — as I knew the course I was following at the time was unsustainable, and heading in the wrong direction.  Too much risk was taken while navigating unchartered waters of the music industry’s rocky business models.  Like a ship that had veered off course, I had to re-gain control of the wayward enterprise and my own destiny.  At that pivotal juncture, I decided it was time to re-invent and re-invest in my skills through new academic and professional pursuits.

For the rest of the year, I re-connected with my professional network about career options while considering leading M.B.A. programs.  I interviewed for positions that would have taken me to Africa or Asia, and also applied to graduate programs back East, in Madrid and Singapore.  There was a diminishing possibility that I would stay in L.A. beyond last year.  In any event, I was confident I would still be able to turn the ship around and away from the undertow…

“Peach blossoms during Lunar New Year… the orchid from last year has re-bloomed with eight yellow stems,” my mother pointed out while I helped her in the garden this Spring.

“These are auspicious signs!”PeachBlossom she insisted.

For the past three years, I kept saying I would help her re-plant and fertilize the flowers, trees and succulents — however, I was entirely driven on launching my start-up business, and didn’t stop to do so, or re-gain my footing… until this season.

By April, after sowing many seeds last year — some fantastic options appeared.  Last month, I accepted an offer to work with MNET/CJ E&M, an Asian entertainment conglomerate to support their brand partnerships.  Weeks later, I embarked on a flight to Singapore to begin my Executive M.B.A. with the UCLA Anderson School of Management and its partner program, the National University of Singapore (NUS) Business School.  Coincidentally enough, I attended both academic institutions in the mid-1990s — and two decades later, have hit the re-start button.  This time around, the settings may be familiar, but the situations are decidedly better.

Spore-City1There is a Buddhist expression in Sanskrit known as “Saṃsāra” or the “cycle of existence” and how one may be caught in a vicious pattern due to ignorance, anxiety and dissatisfaction.

Buddhist philosophies encourage individuals to recognize and attempt to break free from Saṃsāra and suffering in order to reach enlightenment.  This is not necessarily religious dogma, but does provide useful guidance in life — whether to learn from past mistakes, achieve a heightened awareness of the present, or gain greater focus for the future.

I tend to get a bit self-reflective on days like this — and grateful that I can look back upon the year with much satisfaction, more knowledge and higher hopes that I am on a better path.

Nevertheless, there is still much distance left at sea on this exciting journey… and before I will reach the stability of land and more promising territory.

Today, it has been a happier birthday!

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